
This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. N ...
DETAILS
Leading Pharmaceutical Innovation
How to Win the Life Science Race
Gassmann, Oliver, Schuhmacher, Alexander, Zedtwitz, Max von
Gebunden, xv, 179 S.
XV, 179 p. 41 illus., 3 illus. in color.
Sprache: Englisch
235 mm
ISBN-13: 978-3-319-66832-1
Titelnr.: 65440410
Gewicht: 452 g
Springer, Berlin (2018)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com